Meet the Creator of Kooli
Randall Law
Is a creator in the truest sense of the word—someone who doesn’t just imagine what could be, but builds it for the people who need it most.
Born and raised in Wilmington, Delaware, Randall’s journey blends creativity, purpose, and an unshakable commitment to legacy. He is the creator of the Kool World mascot, Kooli a character that has grown into a movement rooted in inclusion, confidence, and community pride.
Before Kooli ever stepped into the world, Randall’s creative path stretched across national platforms. His work includes appearances in national commercials and campaigns connected to Barack Obama’s 2008 presidential campaign, DrugFreeWorld.org, and multiple GOOD Magazine projects. Along the way, his impact and leadership earned him recognition such as the 2025 Excellence in Public Service Award, 2024 MILLSUMMIT Impact Award, 2023 DBT 40 Under 40, and the 2022 400 Years of African American History Commission Award. He is also a proud graduate of the prestigious James H. Gilliam Fellows Program through the Wilmington Urban League.
Today, Randall Law continues to lead with intention as a father, husband, entrepreneur, and sought-after motivational speaker. Through K-12 schools, special events, and community programs, he challenges young people including adults to dream bigger, think differently, and believe out loud.
His guiding motto says it all:
“Let’s make the world KOOL again.”
The Birth of Kooli: From Idea to Impact
The idea for Kooli didn’t start as a mascot, it started as a question.
While building his apparel brand Kool Kolored Kid Generation, Randall asked himself: What am I really trying to do?
The answer was simple, yet powerful: change the world.
In 2022, inspired by iconic character-driven brands and symbols that unite people across cultures, Randall began sketching a character. The early concept was influenced by classic cartoons like Bart Simpson, but the vision quickly evolved into something bigger—something global.
During a late-night brainstorming session, with music playing from one of his favorite artists, J. Cole, Randall heard the lyric “Cole World” from the song Who Dat. In that moment, it sounded like “Cool World.” That spark changed everything.
“Cool World” became Kool World—a name that aligned perfectly with Kool Kolored Kid Generation. Randall removed the head from the original sketch and replaced it with the Earth, symbolizing unity, diversity, and shared responsibility. He dressed the character in KKKG apparel, and for the first time, Kooli had an identity.
But the mission didn’t fully reveal itself until Randall visited Nemours Children’s Health after a back-to-school initiative. Inside the hospital, he noticed children who rarely, if ever, got the chance to leave. He walked away asking a new question:
How can I bring the joy, inspiration, and community impact from outside the walls—inside?
That moment turned courage into action. Randall pitched the idea of a purpose-driven mascot to Nemours—one designed to engage hospitals, schools, and community spaces while inspiring kids and families to believe in their own power to create change.
Kooli Steps Into the World
On August 10, 2024, Kooli made his official debut at the 100 Pairs to Give x3 event at William Penn High School—standing tall in front of 400+ attendees, students from four school districts, families, and community leaders. Kooli was welcomed alongside other beloved mascots, marking the beginning of something historic.
Just months later, in December 2024, KKKG partnered with Main Event, Londyn’s Corner, and Ambitious Pathways to launch Kooli’s Corner Christmas Giveaway, serving 100 foster children and their families with unlimited games, food, gifts, and unforgettable memories.
In just one year, Kooli has appeared at 37 events and engaged more than 18,092 individuals—and the journey is only getting started.
Randall’s story and Kooli’s stand as proof that when creativity meets courage, and purpose meets action, joy can become a legacy that touches generations.